Springboard unveils The Parker Hotel
Springboard Hospitality, a hospitality management company with 48 independent hotels in metropolitan and leisure destination markets across 14 states, has revealed the rebrand of its Ascent on Main boutique property, now named The Parker Hotel.
The repositioning effort was led by owners Eagle Point Hotel Partners and hotel branding agency, Longitude°. Located in the Parker, CO community among multiple dining outlets and retail shops, the refreshed persona of the hotel—the only boutique lifestyle property in the area—aspires to remain locally inspired and influenced by its historic past, combining themes of art deco, westward expansion and technological revolution.